Why Buy Gold? In a recession, gold is one of the few things that remains stable. Gold prices have remained relatively steady over time, despite the fact that the global economy has fluctuated widely over the past decade or so. For many investors, gold represents the ultimate in investment-not only as a safe haven when times are tough, but also because of its ability to grow with time. While the price of gold may fluctuate greatly, there are several factors that determine the value of the metal. As a result, it is important for investors to understand how gold is valued, what gold's current value is and why you should invest in the metal. One of the major determining factors of gold's price is the current supply of the metal and the demand for it. Because gold mines are relatively scarce, prices rise as mining activity increases. Gold is also the most popularly traded commodity, due to the fact that it is considered a safe investment by both investors and governments around the...